The Diaper
Softness and fit, in six sizes from newborn upwards.
Materials
Chosen by touch, and by purpose.
How we think about what our products are made from — texture, fit and the everyday moments they’re made for.
Where comfort begins
It starts with how it feels.
Materials decide how something feels against skin, how it moves with a baby, and how it holds up to the rhythm of real days.
That’s why they’re the first thing we consider, and why every material has to have a clear reason to be there.
Four things, every time.
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Texture
How it feels to the touch, change after change.
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Flexibility
How it moves with a baby who is always moving.
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Purpose
A clear reason for every part of the product.
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Everyday use
How it holds up to real routines, day and night.
Questions
About materials.
I have a question about what a product is made from.
Write to us with the name of the product and your question, and we’ll help. Contact us.
What if my baby has sensitive skin?
Every baby is different. If you have any concern about your baby’s skin, please speak to your doctor or healthcare provider.
How should products be stored?
Somewhere cool and dry, away from direct sunlight, with packs of wipes closed between uses.
Still have a question?
We’re here to help.
Browse the answers to common questions, or write to us and tell us what you need.